The Tablet Will Act as a Catalyst to the Redesign of Online Banking
I’ve been thinking about this for some time and wrote about it in a report I published this past June. It’s already starting to materialize. This week, Citi unveiled it’s new website, and it’s modeled after the mobile and tablet experience.
To get a feel for the changes, have a look at the video Citi has on its preview site.
I was out at the Bank Systems & Technology Executive Summit this week and had the opportunity to chat with a Citi executive about some of the changes. No doubt it’s a step in the right direction. I’m curious to hear what consumers think about the changes and the redesign. I’m also very intrigued regarding how adoption of PFM will materialize (see my blog post, Is PFM The Future of Online Banking? and my recent report, Personal Financial Management: The Devil Is in the Details). American Banker is reporting that Citi engaged Yodlee for the aggregation and PFM components of the site.
Citi isn’t the only large bank up to major changes with their online banking solutions. Stay tuned for some upcoming changes at Bank of America. BofA is claiming that the outage they suffered this week was due to a “multi-year project to upgrade its online banking platform.”