How to give a killer Finovate presentation

May 15th, 2013 | Posted by
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I’m attending Finovate Spring in San Francisco (Finovate.com). We’ve seen a number of great demos, and others that haven’t gone so well.  If you think of a classic consultant’s 2×2, with one dimension being strength of the idea and the other the strength of the presenter, probably the most unfortunate quadrant is the one that has a great idea, but shoddy delivery.

Here are a few tips to help Finovate speakers give a killer presentation that will have the twittersphere take notice (with apologies to those who prompted the observations):

  1. First, before you do anything else, State the Problem that you’re trying to solve
  2. Have a demo that works; extra credit for something live
  3. Involve the audience, preferably with something live (see #2)
  4. Have a catchy slogan
  5. Print catchy slogan on a tee-shirt
  6. Speak in a Commonwealth accent (Australian, British, Kiwi, South African – they’re all good).  Americans think you sound smart
  7. Avoid using the terms “security,” “identity,” or “authentication.”  These are all terribly important, but from a presentation perspective, you’re starting from a hole ten feet deep.

Good luck to all of you presenting! And kudos, by the way, to Finovate for their iOS and Android apps.

  1. Well said.

  2. Jim Marous
    May 17th, 2013 at 18:47
    Reply | Quote | #2

    One more. Show the business case. A great idea without a solid business case has a short-term lifespan.